Hope of New Begenings- New Life International

We partnered with New Life International to develop a complete visual identity that aligns with their mission of guiding individuals toward new opportunities and life-changing milestones. Starting with the logo, we designed a mark that harmonizes sharp edges with rounded corners, symbolizing the perfect blend of professionalism and approachability. The color palette, featuring shades of blue that sit between traditional blue and green, reflects trust, growth, and renewal while maintaining a unique and modern aesthetic.

To complement the visual identity, we carefully chose Exo 2 as the primary typeface, a clean sans-serif that balances sharpness and softness, ensuring clarity and versatility across all applications. Beyond the core design elements, we provided comprehensive brand guidelines to maintain consistency across various touchpoints, ensuring that every visual detail resonates with the brand’s values and services. This cohesive and sophisticated identity positions New Life International as a reliable partner in immigration, real estate, marriage, and NGO services, ready to help clients embrace new beginnings.